Read Chapter 23, pages 157 to 162 in Fortenberry. Select a healthcare product of your choice for placement in your local market and envision its key features and benefits. Then, in 3 to 5 pages, prepare a detailed list of innovative techniques for advancing consumers up the steps of Raphel and Raphel’s Loyalty Ladder. Include an explanation of how you intend to keep patrons in and around the highest rung of the Loyalty Ladder.
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