BRM 353 Week 4 Brand Audit Presentation
Refer back to the brand chosen for the Week 1 assignment.
Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Chapter 8.
Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit.
Include the following:
Background
Brand Inventory
Brand Exploratory
Strategic Recommendations
Tactical Recommendations
Include speaker notes on every slide.
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the brand audit.
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