- In customer relationship management, firms selling big-ticket items with small customer bases often find it advantageous to develop
- _ is the customer’s perception that a product has a strong, positive relationship between its cost and benefits.
- _ is the process of continually collecting information from the external marketing environment.
- The two main approaches used in primary marketing research are
- _ holds that delivering unmatched value to customers is the only way to achieve long-term profitability for the organization.
- The relevant concept of value in marketing is based on _
- Demographic segmentation divides the market by
- _ is the process of acquiring, maintaining, and growing profitable customer relationships by delivering unmatched value.
- Creating products tailored for individuals on a mass basis is referred to as
- Which of the following sets of terms describe approaches used by B2C marketers to segment their markets?
- Researchers have identified five product characteristics that affect the rate of adoption and diffusion. Which of the following is NOT one of these five characteristics?
- To create a coordinated marketing message, marketers must have information about the consumer, the
- A firm’s _ is a brief statement articulating how the marketer wants the target market to envision his or her product relative to the competition.
- Companies use _ to coordinate their messages through every promotional vehicle.
- _ integrates advertising of branded products into interactive games.
- The _ is a theoretical model that includes the stages of introduction, growth, maturity, and decline.
- _ offer consumers immediate price reductions.
- A product in the _ stage is experiencing periods of rising sales and profits.
- The stages of the new product development process are
- When marketers characterize quality, they are concerned with two dimensions. The dimension that refers to how well the product performs its core function is , while the dimension that refers to how well the product repeatedly performs is .
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